At Tim Atkins’ blog, Ron Washam (AKA Hosemaster of Wine) offered up a list of topics he’d like wine bloggers to ignore in 2015. It’s a pretty predictable list of topics that wine bloggers will cover at some point…if not annually. Inadvertently, Washam makes the point that some topics will always be covered by the wine media. In fact there is a list of topics that wineries can count on seeing covered year in and year out. For the winery seeking exposure through the media, knowing what these topics are and making sure the media associates their brand with these stories is a good way to generate the desired coverage.
What are those topics that you can count on being covered year in and year out by the media? Behold…
1. Young Winemakers (children of older winemakers) making an impact.
2. Global Warming and its impact on wine
3. The resurgence of (name that varietal).
4. The Three Tier System is archaic and hurting someone
5. The first grapes have been harvested this vintage
7. Its springtime and time for Rose.
8. How to pair wines with Thanksgiving Dishes
9. How to pair wines with Easter Dishes
10. The best places to stay and eat in (name the wine country)
11. Wine critics don’t know what they are talking about.
12. Sparkling wine is for more than just celebrations
13. New York (name another wine region outside of CA) wines are on the rise
14. The best gifts for wine lovers
15. It’s the “Vintage of the Century” (for Bordeaux wineries only).
16. “Natural Wine” is on the rise.
17. You don’t need to pay a lot to drink great wine
18. Will drinking wine make you fat?
19. The best restaurant wine lists in (pick a city)
20. Wine sales increase last year
21. Research shows drinking wine will (imorove) or (harm) your health.
22. Study shows wines are purchases based on the label (or price, or place on the shelf)
23. Will red (or white) blends finally find a place in wine lovers’ collection?
24. Direct wine shipping is coming to (name the state)
25. We mourn the passing of (name a great winemaker/winery owner)
Looking for exposure in the media? Anticipate which of these stories will be written by a particular media outlet or outlets, position yourself to be positively portrayed in one of them and get the word out to the media (Try not to be part of #25). It’s really as simple as that. Because you know these stories are going to be written.