Is there anyone who doesn’t know about the recent incident on the Napa Valley Wine Train?
Newspapers, radio and media everywhere have reported on it, thanks also to the hash tag #laughingwhileblack. What started out as a long-time book group get-together turned into an international fiasco.
We’re now in the third cycle or so of commentary and what-ifs. SWIG co-founder Tom Wark has suggested a simple plan for how to deal with a situation such as this.
Here’s some more advice.
Keep your eyes open and read whatever else you might find.
Most importantly, meet with your management and hospitality teams and walk through some scenarios which could take place in your tasting room or at an event you sponsor. What is your crisis communications plan? Who will write it? Who will be the person to talk to the media when they call?
How hospitable IS your hospitality?
How discreet are your employees?
Where does your business stand in the grey area between ethics and morality and marketing and reputation management? Have you ever had that discussion? Now would be the time.