Please take a minute to read Bruce Schoenfeld’s article in the Sunday May 31 New York Times Magazine called “The Wrath of Grapes.”
The sub-head defines the piece as “…a band of upstart winemakers is trying to redefine what California wine should taste like — and enraging America’s most famous oenophile in the process….”
In a ‘mainstream’ consumer newspaper you will see a story detailing some fairly inside-baseball wine industry marketing issues. How interesting, right?
Just as importantly (PR 101, we might say), this piece has sparked discussion across the blogosphere and elsewhere.
I thought I’d gather some of the reactions to Mr. Schoenfeld’s piece in one convenient place, namely, here!
The lengthiest responses are Ron Washam
Tom Wark (who of course is also the other founder/writer here at Swig)
Next are several writers and online forums who discuss the article:
If you’re a marketer in the wine business today, you might enjoy reading through these assorted commentaries just to make sure you know where YOU stand on these issues….and…..who knows, maybe even contribute a comment here or there?