There’s ‘click bait’ and then there’s serious journalism. There’s been a fair amount of wine country water cooler discussion of an article on The Wall Street Journal’s Market Watch which appeared August 3, titled 10 Things Winemakers Won’t Tell You. Take a read: it’s instructive and may even get your heart racing: http://www.marketwatch.com/story/10-things-winemakers-wont-tell-you-2014-07-31
As of August 12, it’s attracted 110 comments online. Let’s deconstruct it wearing publicist goggles:
1) The writer has selected controversial aspects and elements
2) The writer has enriched each of the 10 “Things” with supporting statistics and quotes
3) It’s easy to be negative and stay negative—that’s always more interesting than ‘platitudes’ about how wine might enhance meals or moments with family and friends.
Good news isn’t news—that might be another way to digest this article. You’re being taken advantage of! It isn’t what it seems. You’re paying too much. Wine is bad for you. Wine has terrible and unhealthy components….right?
In reality, although this seems to be an article about wine, it may really be a discussion about marketing, with its numerous implications of how the public is easily fooled about wine. Wouldn’t we all love to sit down with this writer and taste the wines we’ve made and tell her their stories—notwithstanding the isinglass or Mega Purple….?!