Alert: Earth Day is here!

It’s never too late to celebrate Earth Day, which is April 22. Check out Google’s special animated feature as a way to start contemplating.

Established in 1970 by Senator Gaylord Nelson, Earth Day was initially conceived in the aftermath of the huge oil spill in Santa Barbara. Twenty million people rallied to bring attention to the environment…and it’s still relevant today.

It’s not too late to put up a Facebook post or a display in the tasting room. Maybe there’s time to eblast a message to your customers.

 It is, however, probably too late to reach out to journalists. We bring you an example here of one very well-done treatment of the topic.